lives off la croix, believes in bigfoot, pokes computer keys for money
hello
OOH for super naturally-friendly mouth care company.
A pun-heavy campaign that treated toothpaste more like tech. These babies filled New York subway stations, with Communication Arts as the final destination.
It's pretty weird when you put toothpaste in your face hole and go, "mmm." So we thought we'd point out this bizarre phenomenon brought on by hello's naturally friendly, vegan products.
